They call it the “unfranchise”. Meaning it is like a franchise offering all the benefits of a franchise without the traditional overhead expenses and fees that are associated with a franchise. Market America is a product brokerage and one to one marketing company specializing in Mass Customization. Founded in 1992 by James Ridinger, Market America makes its headquarters in Greensboro, North Carolina. The Products MA does not manufacture its own products instead it finds what is hot in today’s market based upon the surveying of their current customer base. Once they determine a need or want for a specific product they search out a manufacturer to produce the product. Market America then allows the manufacturer to produce, research and develop the product. Market America focuses its energy on bringing this product to market through its network of unfranchise owners. Market America’s products have a very wide range from health and nutrition to skin care, etc. They have a base product line that is marketed under the umbrella of what they call their “Mall without walls”. In addition to these products they have 1000′s of internet affiliations that allow them to represent other products through their web portal. The Business Model Market America is part of the network marketing industry. Each unfranchise owner is encouraged to recruit others into the network of unfranchise owners.
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